Module 3 very Rough Draft

Introduction- A business cannot be successful with only money. In order for a business to be successful, the business owner must have a great business strategy. Although I am a biology major, I chose the topic of business strategy because it really interests me. I am not really educated about this topic, but I would love to learn the tools that are needed to have a successful business. In the three articles I picked out, the thing they all have in common is that they give us strategies on how to operate a business.
Lawton, Thomas, Sydney Finkelstein, Charles Harvey. "Taking by storm: a breakout strategy." The Journal of Business Strategy. 28.2 (2007): 22-29. ABI/INFORM Global. ProQuest. University of Michigan-Dearborn, Dearborn, MI. 7 Nov. 2008

Article 1-“Taking by storm: a breakout strategy” by Thomas Lawton talks about a newly starting business can emerge into a popular and highly successful business. One of the first strategies of having a successful business is creating something new that meets the needs and wants of a consumer. The article also gave examples of businesses that emerged using a breakout strategy. On business was Netflix which is an online DVD rental site. They came up with something new and extremely useful and the business is succeeding.

Weiser, John. "Untapped: strategies for success in underserved markets. " The Journal of Business Strategy 28.2 (2007): 30. ABI/INFORM Global. ProQuest. University of Michigan-Dearborn, Dearborn, MI. 7 Nov. 2008

Article 2-“Untapped: strategies for success in underserved markets” by John Weiser talks about how a business can be successful in an underserved market. Weiser gives five key strategies to accomplish this task: “mine and translate local market information; adapt business model to community realities; change internal incentives and challenge cultural assumptions; create partnerships and strategic alliances; and improve the enabling environment.” In an underserved market, the business’s success is dependent on the customers. If a business gives the customers what they need for a low price, then business will most likely boom and profits will go off the scale.

Ram Herstein, Eugene D. Jaffe. "Launching store brands in emerging markets: resistance crumbles. " The Journal of Business Strategy 28.5 (2007): 13-19. ABI/INFORM Global. ProQuest. University of Michigan-Dearborn, Dearborn, MI. 7 Nov. 2008

Article 3-“Launching store brands in emerging markets: resistance crumbles” by Ram Herstein is about putting store brand items in a store can increase profits. Store brand items can compare to national brands in style but their price is much lower. According to the article, five factors of having a successful time selling store brand items are, “number of store brand categories available, the quality of store brands, type of products, the manufacturers of the products and the number of product lines sold by retailers.” The emergence of store brand items will satisfy the costumer and the business.